AI-powered campaign automation delivers 5x better results than traditional CVM systems
Austin, TX, January 28, 2025 — While legacy customer value management (CVM) systems struggle to deliver 2% ARPU improvements, a major Tier-1 operator just hit 10% growth using Totogi’s PlanAI. The breakthrough? Letting AI handle the complex data analysis and campaign execution that old CVM software was never built to manage. No more system limitations, no more manual workarounds, no more waiting months to measure campaign impact. Just intelligent automation that delivers real numbers:
- 10% ARPU growth, eclipsing the industry’s typical 1-2% ceiling
- 13% fewer inactive subscribers, unlocking trapped value
- 105% surge in data usage
- Offer acceptance nearly doubled from 4.8% to 7.9%
“Legacy CVM software is holding telcos back,” says Danielle Rios, acting CEO of Totogi. “PlanAI liberates marketing teams from the limitations of outdated systems. We’re not just adding AI features to old software – we’ve built an AI-first platform that turns telco data into instant growth. Our Tier-1 customer proved it: when you give smart people better tools, the results are extraordinary.”
PlanAI transforms campaign management via two breakthrough innovations:
- AI-powered campaign automation: Instead of wrestling with system limitations, PlanAI runs millions of personalized offers simultaneously, learning and optimizing in real-time. It’s the scale and speed that modern telco marketing deserves.
- True AI innovation, Not AI theater: While legacy vendors bolt AI onto old systems, Totogi has built an AI-first platform from the ground up. It identifies opportunities automatically, executes campaigns instantly, and delivers provable revenue impact. No more system constraints, no more waiting for quarterly results.
Experience PlanAI live at MWC25: Join Totogi in Hall 2, Booth 2G51, from March 3–6, to see a demonstration of AI-powered charging and real-time plan personalization in action. Attend Danielle Rios’ keynote session, “Building an AI-first Telco,” at the Gen AI Summit on March 3, where she’ll reveal how Tier-1 operators can deploy AI-first strategies for immediate impact. Stop letting legacy software limit your growth. Book your private session at Totogi.com/MWC25.
For more information about Totogi’s AI-powered monetization solutions, visit www.totogi.com.
About Totogi
Totogi’s world-class, AI-powered monetization platform is used by CSPs to generate revenue with its BSS Magic, Charging-as-a-Service, AI-generated Plan Design, programmatic messaging APIs, and more. Born natively on the public cloud, telcos of all sizes can easily integrate new services to craft superior subscriber experiences and create new monetization pathways. Totogi is a SaaS platform – a model that is catalyzing innovation in the telecom industry. Totogi is an Amazon Partner and is available to buy in the AWS Marketplace. Learn more at Totogi.com
