Expected to lift deal conversion by up to 10% and reduce sales training efforts by 50%
Austin, TX – February 12, 2026 – StarHub, one of Southeast Asia’s leading connectivity and digital services providers, has selected the Totogi Ontology to transform enterprise sales calls into executable, high-quality leads.
Conversation intelligence platforms can capture what was said on a call, but they cannot determine whether the opportunity can be sold, priced, fulfilled, or billed. That’s not a feature gap—it’s a missing layer. Horizontal AI does not know how the telco industry works.
The Totogi Ontology encodes telco operations: product constructs, pricing logic, eligibility rules, fulfillment workflows. When a representative discusses a customized enterprise bundle, the system knows immediately whether it is sellable, at what price, and through which path—because the ontology already understands what StarHub can deliver.
StarHub will deploy the Totogi Ontology to unify call capture, CRM, and CPQ. Calls will be analyzed in real time and translated into deal recommendations the business can execute. CRM records will update automatically. Every conversation will generate personalized coaching, enabling 100% call coverage instead of sampled reviews.
Once fully deployed, StarHub expects to improve enterprise sales conversion rates up to 10% and reduce sales training time by 50% for connectivity and digital services.
“This gives our sales teams instant visibility into what is actually deliverable and relevant to clients’ interests,” said Santosh Kumar Rai, Head of Enterprise Inside Sales at StarHub. “Every recommendation will be aligned to what StarHub can sell and fulfill – enabling us to accelerate deal closures and improve conversion rates.”
“Horizontal platforms start blank. They can transcribe a call, but they don’t know your products, your pricing logic, or your fulfillment constraints,” said Danielle Rios, CEO of Totogi. “The Totogi Ontology ships with telco intelligence built in. That’s the difference between software that listens and software that closes.”
The Totogi Ontology sits above StarHub’s existing systems and will be deployed in four weeks with a single Totogi Forward Deployed Engineer.
About Totogi
Totogi is a vertical AI company focused exclusively on telecommunications. The problem telcos face isn’t a lack of AI tools—it’s that AI can’t work at scale across fragmented legacy systems that don’t share a common understanding of the business. Totogi’s flagship product, BSS Magic, creates a unified ontology of telco operations—a living digital twin built on open industry standards—that sits above existing systems and gives AI the semantic foundation it needs to operate across the entire stack. Totogi works with tier-one operators to connect systems from Amdocs, Ericsson, Huawei, Salesforce, and other vendors, enabling new AI capabilities in production without replacing a single system. Learn more at Totogi.com.
About StarHub
StarHub is a leading homegrown Singapore company that delivers world-class communications, entertainment, and digital services. With our extensive fibre and wireless infrastructure and global partnerships, we bring to people, homes and enterprises quality mobile and fixed services, a broad suite of premium content, and a diverse range of communication solutions. We develop and deliver solutions incorporating artificial intelligence, cybersecurity, data analytics, Internet of Things, and robotics for corporate and government clients.
StarHub is committed to conducting our business sustainably and responsibly. StarHub is named among TIME’s World’s Most Sustainable Companies 2025 and ranked as the world’s most sustainable wireless telecommunication provider on the Corporate Knights Global 100 (2025). StarHub also ranks 187 on the FORTUNE Southeast Asia 500 in 2025. Listed on the Singapore Exchange mainboard, StarHub is a component stock of the SGX iEdge Singapore Low Carbon Index, iEdge-OCBC Singapore Low Carbon Select 50 Capped Index; as well as the FTSE4Good Index series.