CASE STUDY

Tier-1 EMEA operator leverages AI to boost revenue by 10% with Totogi PlanAI

In a challenging North African telecom market marked by civil unrest and fierce competition, a major operator serving 15 million customers faced mounting pressure from a 5% monthly churn rate. Their Customer Value Management team struggled with disconnected tools and lengthy campaign deployment times, hampering their ability to respond to market dynamics.

By implementing Totogi’s PlanAI, the operator transformed their customer engagement strategy. Running on AWS and powered by advanced AI including Anthropic’s Large Language Models, PlanAI delivered hyper-personalized offers in real-time. Within just six weeks, the solution achieved remarkable results: a 13% reduction in inactive subscribers, 5% immediate revenue increase (projected to reach 10%), and doubled data usage rates.

Discover how Totogi PlanAI helped this operator achieve results that exceeded industry benchmarks, deploying in just two weeks and turning customer insights into measurable business growth.